Longchamp's New Bond Street Roof Garden

Unique Projects, in collaboration with Moore Outdoors, has proudly completed an innovative rooftop garden for the prestigious French luxury fashion house Longchamp, located at their New Bond Street boutique in the heart of Mayfair, London.

Introduction 

The brief was to create a breakout space for the Longchamp team, their influencers and for customer experience events.  The aim was to transform a tired grey drab area into one rich in colour that reflects the brand, softened with planting offering a dynamic space.  A new relaxing calm visual oasis of colour, disconnected from the hectic Mayfair environment in which it exists. 

Working with Longchamp

Longchamp, renowned for its luxury leather goods and distinctive French craftsmanship, was founded in Paris in 1948 and remains family-owned and managed. 

We had the pleasure to work with the uber professional, personable and enthusiastic great-grandson of the founder of Longchamp.  He has taken on the role of UK General Manager, a position that has brought him into the family business for the first time.  He had already made a significant reputation for operating large retail operations for retail chains in Europe.

Project Execution

Charles Moore, Moore Outdoors, contacted us to collaborate on this fantastic challenge.  He had designed a layout and planting scheme, which had to consider the existing features such as a fire escape, fire hatch, rooflight and evacuation fittings.  Charles focused on the soft landscape scheme, whilst Unique Projects took on the challenge of delivering the complex hardscape package, which involved precision logistics managed by Arbour Landscape Solutions.

Given the logistical challenges of Central London, materials had to be transported through the boutique outside of opening hours, ensuring no disruption to Longchamp’s daily operations. The installation featured lightweight Millboard Duaspan subframes and Coppered Oak Enhanced Grain decking, which had to be carefully installed and scribed around all the existing features. 

Overcoming Challenges

The project required careful consideration of the rooftop's load-bearing capacity. The team worked with the original architectural design team to ensure that the installation was not only aesthetically pleasing, but also sympathetic to the building. It could not be a liability to its functionality or be in danger of overloading the structure. Everything had to be calculated and ultimately we actually reduced the roof load and stress on the building through delivering our specification.

Invisible Excellence

Throughout the installation the teams had to work efficiently and quietly and with impeccable site cleanliness and all the while be invisible to the Longchamp clients on the floors below at all times.

Complex logistics came as no surprise as we were already well versed in this practice following our successful Burberry Barge project for the Queens Superbloom Jubilee celebrations.

This rooftop transformation at Longchamp’s historic New Bond Street location is was testament to Unique Projects' and Moore Outdoors' expertise in delivering complex bespoke outdoor spaces and challenging landscape architecture. 

For more information on this project, click here to see the full case study.

Collaborations and Partnerships

Charles Moore, Moore Outdoors | @moore.outdoors.uk

Richard Bickler, Arbour Landscape Solutions | @arbourlandsol

About Unique Projects

Unique Projects are award-winning landscape architects and have a reputation for delivering complex and challenging schemes throughout the UK and abroad. 

The scale and scope of any project varies, but the approach does not, they tackle any project with the same diligence, professionalism, and holistic approach. 

Unique Projects are proud to be accredited members of The Association of Professional Landscapers and The Horticultural Trades Association.